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DESIGN AND DEVELOPMENT FOCUS

The design journey of the tire begins at the farm where we listen closely to farmer needs & insights. We then use TQM (Total Quality Management) techniques to convert these needs into attributes. These are further articulated into product specifications. 


All requirements are converted into engineering metrics & put through a wide gamut of Computer Aided Engineering tools, which includes FEA simulation, Vehicle system modeling, Virtual prototyping, Styling & aesthetics. Typically, before a tire is released it is subjected to full product life cycle scenario simulation, including virtual testing, endurance, Life & Durability, until an optimized design is achieved. 

Once its produced in the factory, the tire is subjected to grueling lab and field tests. And only then does it reach the customer. Performance and quality are cornerstones of our design.