We hear it often and never tire of it – when customers remark on the responsiveness of CEAT Specialty. The latest came from Geert Mertens, CEO and Owner of respected Belgian tire wholesaler Forrez International, a trusted CEAT distributor since 2019. “We have many customers who are pleased with the quality of CEAT tires, and […]
Dale Shouldice, owner or Gowerdale Farms in North Gower, Ontario, was very hesitant to try CEAT Ag tires. He had never heard of the CEAT brand. With lots of reassurances, Chuck Walker, Tirecraft’s Eastern Ontario Ag Specialist, was finally able to convince Shouldice to try a set of VF380/90R46 Spraymax radials on his John Deere […]
Step into the customer area of the new facility for Tirecraft Picture Butte and you might mistake it for a high-end retail store with beautiful wood floors, modern light fixtures and overall exquisite taste. A few wheels on display and the name “Tirecraft” are the only clues that this is a tire store. Some may […]
A good mission statement is straightforward, easy to understand. CEAT’s mission is to offer high quality tires at a better value to America’s farmers and ranchers. By all accounts, the company is accomplishing its mission after five years in North America. Brent Sisson, Agricultural Tire Specialist for Tirecraft Sarnia in Ontario, Canada, says it takes […]
Driving tractors on the road represents a significant and demanding portion of the farmer’s workload these days as they work many fields separated by paved roads. As Barry Hawn, Director of Off-Road Products for Tirecraft Ontario, notes, “Farmers are in their tractors all day long. When they get on the road they’ve got to get […]
Barry Hawn, Director of Off-Road Products for Tirecraft Ontario, has been in the tire business for 50 years – all of them with a heavy emphasis on farm tires. He has first-hand experience with practically every Ag tire brand, so he was skeptical when he heard that another brand was entering the “already saturated Ag […]
