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Life at CEAT

  • Challenger

    Innovative, questioning existing ways, agility, promoting experimentation

  • Aspiration-led

    Purpose-led, reflected in priorities, goals and measures, customer-centricity passion for superior performance

  • Integrity

    No misrepresentation, transparency, being authentic and genuine, keeping commitments

  • Result-obsession

    Anticipation, speed, no procrastination, sense of urgency

  • Openness

    Boundary-less, open to feedback & cross-learning, open access to information, collaborative planning & decision-making