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Established in 1924 at Turin, Italy, CEAT has come a long way since. The company journeyed to India in 1958, and later became part of the RPG Group. One of the top business conglomerates in India, the RPG group has a turnover of 3 billion USD. Today, CEAT is one of India’s leading tyre manufacturers, with a global footprint spanning over 120 countries.

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Trusted for Quality
CEAT Specialty
Geared to Cater to the World
Powerhouse of Innovation

CEAT became the first tyre company in the world, outside of Japan, to be conferred the prestigious Deming prize.

One of the oldest and most respected quality awards in the world, the Deming prize awards companies that achieve business transformation through total quality management.

CEAT Specialty is CEAT’s division for off-highway (OTR) and agricultural tyres, with a brand-new plant focussed on agricultural radials.

CEAT Specialty tyres traverse a wide range of segments from tyres for farming, mining, industrial and construction equipment, to earthmovers, and special application off-road tyres.

With over 5000 employees, across 7 plants in India and Sri Lanka, CEAT engineers a wide range of tyres for all user segments. From tyres for commercial segments like trucks, buses and light commercial vehicles, to passenger cars, SUVs, and two and three-wheeler tyres.

Spread across a 50 acre plot, our new greenfield plant (at Ambernath in Mumbai, India) boasts robust manufacturing capabilities. Primed to serve a growing global agri-radial and OTR market, this plant is powered by automated equipment, and driven by deft, tenacious self-managed teams.

When ingenuity drives you, there’s little that stands in your way. Innovation is at the heart of all we do at CEAT.

Our cutting-edge research, design and in-house testing facilities have spurred our commitment to quality and fuelled our charge to the forefront of the industry.

At CEAT, we take great pride in anticipating customer needs and creating inventive solutions that work across terrains and geographies, on the road and off it.

Leadership – CEAT Specialty

Mr. Amit Tolani

Chief Executive, CEAT Specialty

Mr. Dyutiman Partha Chattopadhyay

Vice President - R&D & Technology

Mr. Hassan Hashmi

General Manager – Finance

Mr. Ajit Chavan

Vice President - Plant Operations

Mr. Gautam Ghosh

General Manager- Sales (India)

Mr. Gaurav Phull

General Manager - Marketing

Mr. Ryan Loethen

Head of Sales- North and Central America

Mr. Ganesh Iyer

Vice President – Europe Sales

Mr. Sadashiv Aravandekar

General Manager - Quality Assurance and Customer Service

Mr. Nilesh Karekar

General Manager - Supply Chain

Umed Singh Rao

Head - Projects CEAT Specialty Projects

Rohit Sathe

General Manager - Plant HR

Message from Chief Executive, CEAT Specialty

At CEAT Specialty Tyres, we are proud of CEAT’s 90-year legacy in the tyre industry. Starting in Italy in the 1920’s, we now have a presence across more than 120 countries and continue to grow in sectors across agriculture, mining, construction and port.

‘Making Mobility Safer and Smarter, Everyday’ is CEAT’s purpose. To achieve this, we continually invest in customer service and R&D to ensure we deliver the highest quality tyres to our customers across the world.

Our state-of-the-art radial plant in Ambernath (Mumbai) boasts high end equipment and an experienced team. With a dedicated R&D center, we are rapidly expanding our radial offering for agriculture and OTR markets across world. We look forward to partnering with you, with the assurance that no matter how tough the terrain, our tyres will be as hardworking as you are.

- Mr. Amit Tolani

CEAT Milestones & Awards

awards

Creative Excellence Awards, IndiAA Awards

CEAT bags the Creative Excellence Award at the IndiAA Awards

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2017

Silver Award, Big Bag Awards

Awarded Best Media Innovation in the radio category for the 'Drive Safe, Dad' campaign

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2016

Silver Award, India Digital Media Awards

Best Integrated Media Campaign (Films/TV Shows/Events) awarded for the 'Chase the Monsoon-3' campaign

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2016

What our customers are saying…

Little road noise even on uneven roads and tracks

"There is little road noise even on uneven roads and tracks. The grip is there in the fields. Self-cleaning properties are also good. The tyre sits nice and wide on the wheel. We are looking forward to ploughing and giving it really good test as our terrain is very rocky."

David Bell

Kincragie Farm, Strathmiglo, Fife