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R&D Overview


No matter where we operate, from farms, or mines to ports and construction, our tyres are made to deliver on strength, durability and performance.

Understanding the needs of the users, the terrain they work on, and the economics of their industry – are vital to creating a tyre that works, both for and with them, raising levels of efficiency and productivity.

Driven by the core technologies of tyre design, engineering, material development and process engineering, we deliver tyres that increase the efficiency of the vehicles and the people they work with, while being gentle enough to protect the crop.


Our state-of-the-art Testing Centres, Institutional and Field Testing protocols ensure that only the highest quality tyres partner with you on the field. Our focus on quality is built on 3 pillars of technology:

Material Focus

Working with world-class institutions on advanced material technology, our material development team helps engineer:

Materials that are environment-friendly, promote low heat build-up and high mileage


New reinforcing materials and steel wires to suit different applications


Application-specific compounds that maximise tyre performance


Green material development for a cleaner environment


Simulation Focus

To aid material modelling, advanced simulation techniques like FEA ensure optimal performance as early as possible in the design cycle.

These techniques help us study the effect of load, inflation pressure, friction, tyre profile and construction etc. on the characteristics and performance of the tyre such as:



Soil compaction




EHS Principles

At CEAT, we’re committed to prevent pollution, injuries and illness under the guiding principles of our Environment, Health and Safety (EHS) Management System. This EHS System is an integral part of our business processes - our employees and stakeholders are committed to, and consulted on all EHS activities.

EHS Policy Mandates:

Meet or exceed all applicable legal and other requirements related to the Company’s Occupational Health and Safety (OH&S) system, and environmental impact management with regard to all its activities, products and services

Conduct risk assessments, audits, inspections and take all remedial measures to mitigate OH&S hazards and environmental issues arising out of plant operations, within and around the plant

Ensure that all employees are aware of their roles and responsibilities to fulfil and sustain our OH&S and Environment Management System and Policies

Strive to create products that are safe in their intended use, while conserving energy, water and materials; including the prevention of pollution throughout the product life cycle comprising design, manufacture, use and end-of-life management

Design, manage and operate our facility to maximise safety, promote energy efficiency and protect the environment

Provide adequate resources to support our OH&S and environment safety initiatives

Ensure focus on pollution prevention, waste minimisation and optimal use of natural resources

Assess competence of individuals in the area of OH&S and environment during recruitment and career advancement

Ensure that each employee, contractor, transporter, supplier and visitor complies with all the OH&S and environment safety rules and regulations framed for the plant

Encourage environment protection among suppliers and contractors

Continuously monitor and improve our EHS performance through established policies and procedures.

Quality Assurance System

CEAT's Quality Assurance System is based on the ISO 9001:2015 quality management system and in-house QBM standards that cut across all prevalent quality tools to ensure the 'First Time Right' (FTR) principles on processes and products.

The CEAT plants are certified for

IATF16949 : 2016

ISO 9001 : 2015

ISO 14001 : 2015

BS OHSAS 18001 : 2007

CEAT has also been awarded the coveted quality accreditation of the Deming Prize for successful implementation of TQM processes in its management philosophy, scope/type/scale of business, and management environment.

The key focus areas are

Customer satisfaction


Proactive quality: ‘First Time Right’ – process and product


Robust NPD release process – 3 stage approval on quality, cost and delivery


The establishment of stable and capable processes


Continual improvement – Kaizens and Quality Improvement Projects


Robust process and product audit controls


Robust change management controls


End-to-end quality covering the supply chain, manufacturing and the customer.


Quality Based Management

QBM is followed at CEAT as a principle of management for the entire organisation. It consists of philosophy, systems, tools and techniques from Total Quality Management (TQM), Total Productive Maintenance (TPM) and Toyota Production System (TPS).

The primary objective is to align people on 3 major focus areas:

Promoting quality thinking in the organisation


Developing organisational culture and values based on TQM principles


Becoming customer centric in setting objectives and targets


Plant & Machinery


Our new state-of-the art greenfield plant is bolstered by high quality machines from renowned European and other international manufacturers.