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A Legacy Built on Trust: Barry Hawn’s 52 Years in the Tire Industry and Why He Chose CEAT
Mon, 8 Dec 2025 | PRODUCTS
In an industry where trust is earned over time and loyalty is built on performance, few names carry the weight and respect that Barry Hawn does. As the Director of AG & OE Products at Tirecraft Ontario, Hawn’s 53 years in the tire business is more than just a milestone; it’s a testament to a career shaped by grit, experience, and a deep understanding of what truly matters to farmers and dealers alike.
Over the past three decades, Hawn has carved a niche in agricultural tires, becoming a trusted voice across Ontario and beyond. And back in 2018, when CEAT Specialty was still a rising challenger brand in North America, Hawn took a leap of faith that would go on to define one of CEAT’s most enduring dealer relationships.
“Right from the start, the product presentation just made sense to me,” Hawn recalls. “After the conversation, my boss turned to me and asked, ‘What do you think, Barry?’ I told him, ‘If even half of what they’re saying holds true, this is a damn good tire - I’m willing to give it a shot.’”
That first order, just a few hundred tires, was the start of something much bigger.
Fast forward to today, and CEAT represents nearly 80% of all Ag tire sales at Tirecraft Ontario. “We’ve always been a multi-branded business,” Hawn says, “but CEAT has taken the top spot by far. The performance speaks for itself, and the team behind it is just incredible to work with.”
What sets CEAT apart, according to Hawn, along with its product quality is the partnership. “In most cases, companies tell you what they’re going to do. CEAT? They ask what they can do for us. That’s rare. And they always come back with exactly what we need.”
Through the ups and downs, including the challenges of COVID, Hawn remained a steady advocate, helping CEAT navigate and grow in the Canadian market with his unmatched insight and belief in the product.
As Hawn marks his 53rd year in the industry, all of us at CEAT Specialty would like to extend our heartfelt thanks for his trust, partnership, and enduring support. His voice has shaped how CEAT listens, learns, and grows . . . and we’re proud to continue this journey with him and the Tirecraft Ontario team.
If you’re still on the fence about trying CEAT Ag tires, Hawn has one final message for you:
“Give the tires a try; you won’t be disappointed. They’ll work hard for you, just like they’ve worked for us.”
