Established in 1924 at Turin, Italy, CEAT has come a long way since. The company journeyed to India in 1958, and later became part of the RPG Group. One of the top business conglomerates in India, the RPG group has a turnover of 3 billion USD. Today, CEAT is one of India’s leading tyre manufacturers, with a global footprint spanning over 120 countries. CEAT became the first tyre company in the world, outside of Japan, to be conferred the prestigious Deming prize. One of the oldest and most respected quality awards in the world, the Deming prize awards companies that achieve business transformation through total quality management.
 
CEAT Specialty is CEAT’s division for off-highway (OTR) and agricultural tyres, with a brand-new plant focussed on agricultural radials. CEAT Specialty tyres traverse a wide range of segments from tyres for farming, mining, industrial and construction equipment, to earthmovers, and special application off-road tyres.