- Thursday August 26, 2021
TQM at CEAT Means Hard Working Tires on the Farm
Founded almost 100 years ago, CEAT has a long history of producing tires for international markets. CEAT Specialty began selling Ag and OTR tires in North America four years ago.
“With customer centricity being the guiding principle for all our actions, we continually invest in customer service and R&D to deliver the highest quality products to all our customers,” said CEAT Specialty Tires President Ryan Loethen. “Additionally, we follow Total Quality Management (TQM) principles. The Deming Prize we received in 2017 is a testament to that commitment.”
The prestigious Deming award recognizes companies that achieve business transformation by implementing TQM. CEAT was the first non-Japanese tire company in the award’s history to earn the distinction.
Edward Deming was an American statistician and business consultant whose methods helped hasten Japan’s recovery after the Second World War and beyond. He derived the first philosophy and method that allowed individuals and organizations to plan and continually improve themselves, their relationships, processes, products and services.
CEAT Specialty entered the North American market with the intent to offer the same level of customer centricity, and feedback from farmers and ranchers so far has been outstanding.
Apart from rigorous internal test, CEAT Ag radials also undergo testing at renowned independent facilities. “This gives us confidence to offer a 7-year manufacturing warranty and a 3-year field hazard warranty on all our farm radial products,” Loethen said.
- Tuesday July 27, 2021
Traction vs. Flotation in Ag Tires
Traction and flotation represent different operational tasks on the farm. Identifying tire solutions that can ideally accomplish both will help Ag tire dealers provide the best possible advice to their farmer customers. Flotation Ag tire flotation is the ability to remain on or near the soil surface as you are moving across that surface. Flotation […]
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- Monday May 31, 2021
VF Technology for “The Small Guys”
We’re expanding our line-up of VF technology tires with the introduction of the Spraymax VF, which is specially designed for self-propelled sprayers. And we continue to ask the question, “Why should the ‘big boys’ only benefit from VF technology?” The advantages of VF Ag tires, including soil conservation and higher yield per acre, should not […]
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- Wednesday May 26, 2021
Inflating Farm Implement Tires
In a sense, inflation pressure for Ag tires is very simple — inflate to the most demanding application. Different tactics, however, may be necessary depending on the type of equipment and tires. Implement Tires Implement tires were mostly bias not so many years ago. As the implement designs continued to grow larger and larger, the gross […]
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