Equipped with one-of-a-kind machinery, our R&D material development lab pushes the boundaries of tire technology, resulting in smarter and safer solutions. Working with world-class institutions on advanced material technology, our material development team helps engineer:
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Our state-of-the-art Testing Centers, Institutional and Field Testing protocols ensure that only the highest quality tires partner with you on the field. Our focus on quality is built on 3 pillars of technology:
Material Focus
Simulation Focus
Powerful digital tools combined with data analytics enable us to design and develop tires that are not only high-performing but also more sustainable from the very beginning.
We use advanced simulation techniques, like FEA, in the design cycle to aid material modelling. These techniques help us study the effect of characteristics like load, inflation pressure, friction, tire profile, construction and performance of the tire, such as:
Design & Development Focus
Performance and quality are cornerstones of our design. The design journey of the off-highway tire begins from the ground up, where we examine the terrain and listen closely to the users’ needs and insights. We then use TQM (Total Quality Management) techniques to convert these needs into attributes. These are further articulated into product specifications.
All requirements are then converted into engineering metrics and put through a wide gamut of Computer-Aided Engineering protocols, which include FEA Simulation, Vehicle System Modelling, Virtual Prototyping, Styling, and Aesthetics.
Typically, before a tire is released, it is subjected to a full product lifecycle scenario simulation, including virtual testing, endurance, life, and durability, until an optimized design is achieved.
Once produced in the factory, the tire is subjected to gruelling lab and field tests. And only then does it reach the customer.
EHS Principles
At CEAT, we’re committed to preventing pollution, injuries, and illness under the guiding principles of our Environment, Health, and Safety (EHS) Management System. This EHS System is an integral part of our business processes—our employees and stakeholders are committed to and consulted on all EHS activities.
EHS Policy Mandates:
Meet or exceed all applicable legal and other requirements related to the Company’s Occupational Health and Safety (OH&S) system and environmental impact management about all its activities, products, and services
Conduct risk assessments, audits, and inspections and take all remedial measures to mitigate OH&S hazards and environmental issues arising from plant operations within and around the plant
Ensure all employees know their roles and responsibilities to fulfil and sustain our OH&S and Environment Management System and Policies
Strive to create safe products for their intended use while conserving energy, water, and materials. This includes preventing pollution throughout the product life cycle, which comprises design, manufacture, use, and end-of-life management
Design, manage and operate our facility to maximize safety, promote energy efficiency and protect the environment
Provide adequate resources to support our OH&S and environment safety initiatives
Ensure focus on pollution prevention, waste minimization and optimal use of natural resources
Assess the competence of individuals in OH&S and the environment during recruitment and career advancement
Ensure that each employee, contractor, transporter, supplier, and visitor comply with all the OH&S and environmental safety rules and regulations framed for the plant
Encourage environmental protection among suppliers and contractors
Continuously monitor and improve our EHS performance through established policies and procedures
Quality Assurance System
CEAT's Quality Assurance System is based on the ISO 9001:2015 quality management system and in-house QBM standards. These standards cover all prevalent quality tools to ensure the 'First Time Right' (FTR) principles in processes and products.
This commitment to quality also encompasses occupational health and safety (OH&S). We adhere to the principles of ISO 45001:2018, an international standard that specifies requirements for an OH&S management system. This framework helps us proactively identify and manage risks, fostering a safe work environment for our employees.
The CEAT plants are certified for
CEAT has also been awarded the coveted Deming Prize quality accreditation for successfully implementing TQM processes in its management philosophy, scope/type/scale of business, and management environment.
The key focus areas are
Quality Based Management
QBM is followed at CEAT as a management principle for the entire organization. It consists of philosophy, systems, tools and techniques from Total Quality Management (TQM), Total Productive Maintenance (TPM) and Toyota Production System (TPS).
The primary objective is to align people on 3 major focus areas:
