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R&D Overview

British Council

Our R&D team is passionate about creating the next generation of tires. We understand the industry is rapidly evolving, and future mobility needs will differ vastly. That's why we prioritize innovation and sustainability in everything we do.

At the heart of everything we do lies our company vision: "Making Mobility Safer & Smarter Every Day." Our R&D team plays a vital role in achieving this by focusing on extended tire life and uncompromised comfort.

British Council

Plant & Machinery


Our new state-of-the art greenfield plant is bolstered by high quality machines from renowned European and other international manufacturers.


Our state-of-the-art Testing Centers, Institutional and Field Testing protocols ensure that only the highest quality tires partner with you on the field. Our focus on quality is built on 3 pillars of technology:

Material Focus

Equipped with one-of-a-kind machinery, our R&D material development lab pushes the boundaries of tire technology, resulting in smarter and safer solutions. Working with world-class institutions on advanced material technology, our material development team helps engineer:

Materials that are environment-friendly promote low heat build-up and high mileage


New reinforcing materials and steel wires to suit different applications


Application-specific compounds that maximise tire performance


Green material development for a cleaner environment


Simulation Focus

Powerful digital tools combined with data analytics enable us to design and develop tires that are not only high-performing but also more sustainable from the very beginning.

We use advanced simulation techniques, like FEA, in the design cycle to aid material modelling. These techniques help us study the effect of characteristics like load, inflation pressure, friction, tire profile, construction and performance of the tire, such as:



Soil compaction




EHS Principles

At CEAT, we’re committed to preventing pollution, injuries, and illness under the guiding principles of our Environment, Health, and Safety (EHS) Management System. This EHS System is an integral part of our business processes—our employees and stakeholders are committed to and consulted on all EHS activities.

EHS Policy Mandates:

Meet or exceed all applicable legal and other requirements related to the Company’s Occupational Health and Safety (OH&S) system and environmental impact management about all its activities, products, and services

Conduct risk assessments, audits, and inspections and take all remedial measures to mitigate OH&S hazards and environmental issues arising from plant operations within and around the plant

Ensure all employees know their roles and responsibilities to fulfil and sustain our OH&S and Environment Management System and Policies

Strive to create safe products for their intended use while conserving energy, water, and materials. This includes preventing pollution throughout the product life cycle, which comprises design, manufacture, use, and end-of-life management

Design, manage and operate our facility to maximize safety, promote energy efficiency and protect the environment

Provide adequate resources to support our OH&S and environment safety initiatives

Ensure focus on pollution prevention, waste minimization and optimal use of natural resources

Assess the competence of individuals in OH&S and the environment during recruitment and career advancement

Ensure that each employee, contractor, transporter, supplier, and visitor comply with all the OH&S and environmental safety rules and regulations framed for the plant

Encourage environmental protection among suppliers and contractors

Continuously monitor and improve our EHS performance through established policies and procedures

Quality Assurance System

CEAT's Quality Assurance System is based on the ISO 9001:2015 quality management system and in-house QBM standards. These standards cover all prevalent quality tools to ensure the 'First Time Right' (FTR) principles in processes and products.

This commitment to quality also encompasses occupational health and safety (OH&S). We adhere to the principles of ISO 45001:2018, an international standard that specifies requirements for an OH&S management system. This framework helps us proactively identify and manage risks, fostering a safe work environment for our employees.

The CEAT plants are certified for

ISO 45001:2018

IATF16949 : 2016

ISO 9001 : 2015

ISO 14001 : 2015

BS OHSAS 18001 : 2007

CEAT has also been awarded the coveted Deming Prize quality accreditation for successfully implementing TQM processes in its management philosophy, scope/type/scale of business, and management environment.

The key focus areas are

Customer satisfaction


Proactive quality: ‘First Time Right’ – process and product


Robust NPD release process – 3 stage approval on quality, cost and delivery


The establishment of stable and capable processes


Continual improvement – Kaizens and Quality Improvement Projects


Robust process and product audit controls


Robust change management controls


End-to-end quality covering the supply chain, manufacturing and the customer.


Quality Based Management

QBM is followed at CEAT as a management principle for the entire organization. It consists of philosophy, systems, tools and techniques from Total Quality Management (TQM), Total Productive Maintenance (TPM) and Toyota Production System (TPS).

The primary objective is to align people on 3 major focus areas:

Promoting quality thinking in the organization


Developing organizational culture and values based on TQM principles


Becoming customer centric in setting objectives and targets