CEAT gets ‘Lighthouse Certification’ from World Economic Forum for Halol plant

Some insight was provided recently on why CEAT farm tires are being so well received by farmers and ranchers in North America.

CEAT Ltd’s Halol plant has been awarded the ‘Lighthouse Certification’ by the World Economic Forum. The certification is given to manufacturers that use fourth-industrial revolution technologies to transform factories, value chains, and business models for sustainability, empowering the workforce and increase in productivity.

CEAT Specialty Tires began selling Ag and OTR (off-the-road) tires in North America five years ago, and the feedback from farmers and tire dealers on CEAT quality has been outstanding. The prestigious certification from the World Economic Forum confirms the unflagging commitment to innovation and quality manufacturing at CEAT.

Torquemax VF800/70R38 radials recently installed on a Case tractor in Ontario, Canada.

“We are the first tire company in the world to get the certification and this journey started 3-4 years back. To get certified one has to use fourth industrial revolution technology that includes advanced analytics, machine learning, and predictive analytics in their plant,” said Anant Goenka, Managing Director, CEAT Ltd.

The technologies are used to improve equality, efficiency, factory parameters, and productivity of the plant.

Anant Goenka- MD (second from right) and Jayasankar Kurrupal- SVP Manufacturing, receive the award for CEAT’s Halol plant at the Global Lighthouse Network at Davos from The World Economic Forum & McKinsey.

“Checks and audits are undertaken by the members of the World Economic Forum. The fourth industrial revolution came with digitization, using sensors in different parts of the machine that enables it to become the smart machine. It reduces the use of energy in the factor,” said Goenka.

Servicing OEM and international markets

With the use of the latest technology, CEAT is aiming to advance its OEM and international market.

“Important markets that we are looking into growing is the OEM market where the demand from automakers is present and second is the international market. Both sets are the customers that need high type specifications in terms of production of tires especially,” added Goenka.

About CEAT

CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide.

The brand came to India in 1958, and later became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of $3.7 billion.

In the specialty segment, CEAT manufactures farm, mining and earthmover, industrial, and construction equipment tires, as well as special application off road tires.

Related Posts

img
  • Tuesday February 22, 2022
  • Company announcements

CEAT Specialty Tires Joins National Cattlemen’s Beef Association

CEAT Specialty Tires has become a corporate member of the National Cattlemen’s Beef Association (NCBA) and looks forward to meeting many great folks who participate in the US beef industry. The company, which produces and sells a wide range of Ag radial and bias tires, is making great inroads in North America since entering this […]

  • Comments: 0
img
  • Thursday October 14, 2021
  • Company announcements

Monty Hawthorne Joins CEAT Specialty Tires in North America

Monty Hawthorne, who has been involved in the US commercial tire industry for close to 20 years, has joined CEAT Specialty Tires as director of agricultural sales, North America. Hawthorne’s previous position was South Central territory manager for IMI, which provides tire, wheel, and fuel preserving solutions for commercial tires. Prior to joining IMI, Hawthorne […]

  • Comments: 0
img
  • Monday July 19, 2021
  • Company announcements

CEAT Supporting Rodeo in the US

In an effort to support rodeo, which is a significant part of American culture, CEAT Specialty has partnered with WCRA (World Champions Rodeo Alliance) for a period of three years. The tire company, which entered the North American market five years ago, is the official Ag tire sponsor of the WCRA (wcrarodeo.com), a professional sport […]

  • Comments: 0