CEAT Partners with CNH Industrial for Agriculture Radial Tire Fitments

CEAT Specialty (a division of CEAT Tires) has entered into an agreement with CNH Industrial to supply FARMAX agricultural radial tires for their Case IH and New Holland tractors being produced in Brazil and Argentina.

The agreement was locked after several rounds of assessment and audits by the OEM of the Mumbai-based radial plant of CEAT and after multiple tests done on tires on various parameters.


“We have always been confident about the quality of our agriculture radials ever since we introduced them to the world in 2017. We have invested in world class technologies and the best people to design our products. This partnership with CNH Industrial further lends credibility to that. We hope to be a long-term partner to them and want to help farmers grow their productivity,” says Amit Tolani, Chief Executive, CEAT Specialty.

CEAT Specialty Tires, with its North American headquarters in Jefferson City, MO, has been selling Ag tires in North America for six years now with steadily gaining market share.

FARMAX Radials

Durable and efficient, FARMAX radial farm tractor tires are designed to deliver enhanced roadability, superior traction, and longer service life, raising the levels of efficiency on farms and ranches across North America. The reviews from tire dealers and farmers have been outstanding!

About CEAT

CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide.

The brand came to India in 1958 and later became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of $3.6 billion.

In the specialty segment, CEAT manufactures farm, mining and earthmover, industrial, and construction equipment tires, as well as special application off road tires.


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