CEAT Specialty Tires Joins National Cattlemen’s Beef Association

CEAT Specialty Tires has become a corporate member of the National Cattlemen’s Beef Association (NCBA) and looks forward to meeting many great folks who participate in the US beef industry.

The company, which produces and sells a wide range of Ag radial and bias tires, is making great inroads in North America since entering this market four years ago. While new to North America, CEAT is a 93-year-old company.

After advertising on the NCBA website this year and attending the recent national conference, CEAT is pleased to be expanding on its relationship with the NCBA, said Ryan Loethen, president of CEAT Specialty Tires Inc.

CEAT has expanded its radial and bias tire production to keep up with demand. Loethen said ranchers who may have purchased better known farm tire brands in the past are now giving CEAT a try due to product availability.

“Once ranchers experience CEAT quality, they want to stay with our brand and they tell their neighbors about CEAT,” Loethen said.

The CEAT FARMAX R80 farm tractor tire is a real work horse. High roadability, reduced soil compaction and superior traction are just a few features that make FARMAX R80 radial farm tractor tires an all-round performer.

Features and benefits include:

  • With a higher angle lug and lug overlap at the center, the FARMAX R80 offers superior roadability. A lower angle at the shoulder delivers superior traction.
  • A wider tread, with larger inner volume, reduces soil compaction, while rounded shoulders cause less disruption to the soil and crop.
  • A tread depth of R1-W lends the FARMAX R80 a long service life.


Related Posts

  • Monday January 23, 2023
  • Company announcements

CEAT gets ‘Lighthouse Certification’ from World Economic Forum for Halol plant

Some insight was provided recently on why CEAT farm tires are being so well received by farmers and ranchers in North America. CEAT Ltd’s Halol plant has been awarded the ‘Lighthouse Certification’ by the World Economic Forum. The certification is given to manufacturers that use fourth-industrial revolution technologies to transform factories, value chains, and business […]

  • Comments: 0
  • Thursday October 14, 2021
  • Company announcements

Monty Hawthorne Joins CEAT Specialty Tires in North America

Monty Hawthorne, who has been involved in the US commercial tire industry for close to 20 years, has joined CEAT Specialty Tires as director of agricultural sales, North America. Hawthorne’s previous position was South Central territory manager for IMI, which provides tire, wheel, and fuel preserving solutions for commercial tires. Prior to joining IMI, Hawthorne […]

  • Comments: 0
  • Monday July 19, 2021
  • Company announcements

CEAT Supporting Rodeo in the US

In an effort to support rodeo, which is a significant part of American culture, CEAT Specialty has partnered with WCRA (World Champions Rodeo Alliance) for a period of three years. The tire company, which entered the North American market five years ago, is the official Ag tire sponsor of the WCRA (wcrarodeo.com), a professional sport […]

  • Comments: 0