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ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/family-farms
CEAT Supports Family Farms by Lowering Tire Operating CostsCEAT Supports Family Farms by Lowering Tire Operating Costs
Family farms play a crucial role in America's agriculture and economy. According to the U.S. Department of Agriculture (USDA), over 98% of all U.S. farms are family-owned or family-operated.
Regrettably, family farms are under a lot of pressure this year with lingering low commodity prices and punishing costs on inputs such as fertilizer. That’s why the mission of CEAT Specialty Tires is so critical – provide family farmers with high technology tires at more affordable pricing. It’s a win-win when farmers can lower their tire operating costs with the CEAT combination of low acquisition price with long tread life.
Here's some other compelling statistics on family farms:
$134 Billion in Economic Activity: Family farms contribute approximately $134 billion to the U.S. economy annually. They provide not just food, but also economic stability to local and national economies.
Farm and Food Sectors Support 22 Million Jobs: The USDA reports that farming and food-related industries support over 22 million jobs across the country, with a significant number of these jobs linked to family-owned farms.
75% of U.S. Agricultural Production: Family farms produce about 75% of the country's agricultural products, including crops such as corn, soybeans, wheat, and vegetables, as well as livestock like cattle, hogs, and poultry.
Supporting Local Economies: Family farms are often the economic backbone of rural communities. The USDA estimates that these farms make up 60% of rural employment, helping maintain local infrastructure, schools, and services.
Exports of Agricultural Products: Family farms are integral to U.S. agricultural exports. In 2020, agricultural exports reached nearly $151 billion, with family farms producing much of this export volume, especially in crops like soybeans, wheat, and corn.
Income Stability: Family farms provide an essential income source for millions of families across the nation. In many cases, the income generated from farming is often supplemented with off-farm jobs, making family farms an essential part of both rural and national economic structures.
CEAT Specialty Tires will continue its investments in R&D and quality manufacturing to lend a helping hand to North American farmers by lowering their tire operating costs.
Read the full blogWed, 19 Mar 2025 ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/family-farms
ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
“Walking the Talk” with CEAT Ag Tires“Walking the Talk” with CEAT Ag Tires
Chris Fox, managing partner of Best-One of Indy, is “walking the talk” with CEAT Specialty tires. He and his team are selling loads of CEAT Ag tires to Indiana farmers, and he has installed a set of CEAT FARMAX tires on his own Deere.
"With CEAT tires, farmers are getting new technology, but are not necessarily having to pay the price for it," Fox says. "With input costs way up, farmers are looking to cut costs. CEAT gives us a very cost-effective tire in our lineup."
“With CEAT you get lower rolling resistance, less soil compaction, good roadability and all the other key aspects you look for in a farm tire,” he notes. “I like the fact that I can talk to our farmer customers about having CEAT tires on my own tractor.”
Founded in 1986, Best-One of Indy is a family-owned tire and auto repair company with 15 locations throughout Central Indiana.
CEAT Specialty is at the forefront of innovation in farm tire technology. The company’s investments in research and development have led to significant improvements in durability, traction, and fuel efficiency.
Advanced materials and design techniques allow for better performance in diverse agricultural conditions, enhancing productivity for farmers. Features like increased tread depth and specialized rubber compounds help reduce soil compaction and improve grip on uneven terrain. These advancements not only support agricultural efficiency but also contribute to sustainability by optimizing equipment performance.
Features and benefits of FARMAX tires include:
- R1-W tread depth for extended tire lifespan.
- Wider treads and larger inner volume to decrease soil compaction.
- Rounded shoulders for minimal disruption to soil and crops.
- Higher angle lug and lug overlap at the center for superior roadability.
- Lower angle at the shoulder for enhanced traction.
Mon, 24 Mar 2025 ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/rodeo-sponsorships
CEAT Specialty Tires Rides Rodeo for 6th Consecutive YearCEAT Specialty Tires Rides Rodeo for 6th Consecutive Year
CEAT Specialty Tires is continuing its rodeo sponsorships in 2025, marking the 6th consecutive year that the company has leveraged the popular sport to gain brand awareness and sales with American farmers and ranchers.
The company, which markets a comprehensive line of Ag, forestry and OTR tires in North America, is again the Official Ag Tire of the WCRA (World Champion Rodeo Alliance), WRWC (Women’s Rodeo World Championship), NHSRA (National High School Rodeo Association, and National Junior High Rodeo Association. The sponsorships include brand exposure on TV and social media, as well as branding at high-profile rodeo competitions, including the recent WRWC Finals to a capacity crowd at the AT&T Stadium in Arlington, TX. There are more than 36 million rodeo fans in the US.
The WCRA is a professional rodeo organization that aims to elevate the sport by creating more opportunities for athletes to compete and earn significant prize money. Unlike traditional rodeo circuits, the WCRA uses a points-based qualification system called the Virtual Rodeo Qualifier (VRQ), allowing athletes to nominate their performances at approved rodeos and events.
The WRWC is the premier all-women’s rodeo event, showcasing the top female athletes in rodeo across four disciplines: barrel racing, breakaway roping and team roping (header and heeler). Co-sanctioned by the WCRA and PBR, the WRWC is the richest women’s-only rodeo in history.
The NHSRA is the largest youth rodeo organization in the world, dedicated to promoting the sport of rodeo and the western lifestyle among high school and junior high students.
“Sponsoring rodeo continues to be a smart move for CEAT Specialty because the rodeo audience closely aligns with our target market of farmers and ranchers,” said CEAT Specialty Chief Executive Amit Tolani. “Furthermore, we are tapping into a community that rewards loyalty—leading to stronger brand affinity and increased sales through emotional connection.”
Tolani added, “Sponsoring rodeo helps position CEAT Specialty as a brand that understands and supports rural life and values. That builds credibility and authenticity—especially important in the farming and ranching communities where word-of-mouth and trust matter.”
Read the full blogFri, 21 Mar 2025 ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/rodeo-sponsorships
Have Questions Related to CEAT Specialty Tires?
FAQs
OEM partners benefit from access to CEAT Specialty’s high-quality tire products, custom solutions tailored to specific equipment needs, and strong support in product development, marketing, and technical assistance.
CEAT Specialty collaborates with several top agricultural and industrial equipment brands, including John Deere, Massey Ferguson, JCB, Mahindra, Tata Hitachi, CNH Industrial, ACE, Atlas Copco, AGCO, Wirtgen Group, Caterpillar Inc, Creative Manufacturing Solutions, Escorts Kubota Limited, Sonalika International, and Valtra.
If you are interested in becoming an OEM partner, you can reach out to CEAT Specialty directly through the contact form. The team will provide you with details on the partnership process and requirements.
CEAT Specialty provides comprehensive support to its OEM partners, including product development assistance, technical support, marketing resources, and collaborative efforts to ensure the tires meet the OEM’s quality and performance standards.
To become a partner with CEAT Specialty, potential OEM partners should meet the following requirements:
- A strong reputation in the industry: We look for partners with established credibility and a solid track record within their respective fields.
- A commitment to providing excellent customer service: Partners should be dedicated to delivering high-quality service and support to ensure mutual success.
- A willingness to adhere to our partnership guidelines: Compliance with CEAT Specialty’s partnership standards and guidelines is essential for a successful collaboration.
CEAT Specialty provides a diverse range of tire products, including:
- Agricultural tires: Available in radial and bias ply designs, these tires are engineered for various farming applications to ensure optimal performance and durability.
- Construction and industrial tires: These tires are designed for equipment such as forklifts, telehandlers, and drive wheel applications and are built to withstand tough working conditions.
Port tires: Specialized tires for use in port environments, ensuring reliability and efficiency in handling operations.
- Mining tires: Heavy-duty tires engineered to endure the harsh conditions and demands of mining operations.
For more detailed information on our tire offerings, please visit our product pages.
Our technical experts can help you choose the ideal tire based on load capacity, terrain conditions, and operating speed.
Our tires come with a standard warranty. Please refer to the specific warranty terms for each product.
CEAT Specialty Tires offers a range of marketing support to its partners, including:
- Co-branded marketing materials: Partners receive customized marketing collateral that features both CEAT Specialty and the partner's branding, helping to promote products effectively.
- Sales training and support: We provide comprehensive training and ongoing support to help partners understand our products and effectively sell them to customers.
- Participation in industry events: Partners can participate in key industry events and exhibitions, enhancing their visibility and networking opportunities within the sector.
For more details on how we can support your marketing efforts, please get in touch with us directly.
Our technical support team can assist you with any questions or issues.
