No Need for Follow Up on CEAT Farm Tractor Tires!

Barry Hawn, Director of Off-Road Products for Tirecraft Ontario, has been in the tire business for 50 years – all of them with a heavy emphasis on farm tires.

Tirecraft’s Barry Hawn with a CEAT Torquemax VF radial at the Farm Progress Show.

He has first-hand experience with practically every Ag tire brand, so he was skeptical when he heard that another brand was entering the “already saturated Ag market.”

He recalled his first visit from CEAT Specialty Tires executives about four years ago. “They hit on a lot of small little details about the CEAT brand and the company that really intrigued me. After a number of follow-up calls and emails, I had to see these tires for myself. Opening order placed!”

Hawn said he was totally impressed by the appearance of the CEAT farm tractor tires and quickly sold a few sets. Hawn and Tirecraft have built their reputation on strong customer service so he was determined to follow up with his dealers. He asked, “What are your thoughts on the looks of the tires, how did they mount, how did they ride, but most importantly what was your customer’s response?” The response from his dealers? “Not a single negative word. All positives.”

Barry Hawn with CEAT’s Theresa Kapper at the Farm Progress Show

To ensure 100% satisfaction, Hawn offered his corporate stores and associate dealers a “60-day no nonsense, if you don’t like them for any reason, or if your end user doesn’t like them for any reason, I’ll take them back.” There is no longer a need to follow up, Hawn notes. Not a single tire returned! CEAT farm tractor tire sales have been brisk.

Hawn and Tirecraft Ontario, which has the distribution rights to Eastern Canada including Atlantic Canada, Quebec, and Ontario, have had great success with the CEAT FARMAX tractor tire line and the Torquemax VF.

The CEAT TORQUEMAX, designed for high power tractors, available in both VF and IF version, features:

Torquemax VF radials recentlly installed on a Case tractor by an Ontario Tirecraft dealer.


  • a stepped lug design that provides better grip and traction.
  • a center tie bar gives the Torquemax superior roadability, which is increasingly important these days as farm equipment spends more time on the road traveling from one tract of land to another.
  • rounded shoulders which mean less soil and crop damage.
  • a tilted lug tip that reduces vibration and noise.
  • a wider tread and larger inner volume reduce soil compaction, and the R1-W tread depth ensures long service life.

“We are looking forward to continue building a  long term relationship with CEAT Specialty Tires,” says Hawn.

CEAT feels the same way about Tirecraft!


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