Getting Our Cowgirl (and Cowboy) On at Farm Progress Show

Our Farm Progress Show booth in Decatur, IL, last week was a hub of activity . . . with hundreds riding our mechanical bull and farmers checking out a wide range of CEAT Ag radial and bias tire options.

The bull was part of our booth to celebrate our rodeo sponsorships and to create buzz around the CEAT brand name. And it really worked! We had one of the most active booths at the very large show featuring hundreds of Ag brands.

Rodeo competitors Anna Merrigan (left) and Haven Courville

Illinois High School Rodeo Queen Anna Merrigan (breakaway roping and goat roping) and Haven Courville (barrel racing and breakaway roping) were on hand to talk to youngsters about the sport. Anna even proved adept at controlling the bull’s moves. The cockier the rider, the harder he fell. LOL!

One of the CEAT tread patterns to gain a lot of attention was the Torquemax VF.  The superior VF technology gives 40%  higher load carrying capacity than a standard radial. Alternately, the tires can carry the same load at 40% lesser pressure.

The Torquemax was developed to complement the growing performance requirements of the latest high-power tractors – both on roads and on fields.


Key elements of Torquemax design include:

  • Stepped lug design to provide superior grip
  • Wider tread width for lower soil compaction, increasing yield
  • Longer & wider lugs that provide higher contact area for longer life
  • Tilted lug tips, for lower vibration at higher speed. This improves roadability and gives a more comfortable ride

 We appreciate everyone who stopped by our booth!

Brad Schmucker, owner of Millersburg Tire, looks confident on the bull!

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