Exhibitions

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Good Buzz at The Farm Progress Show

Given the amount of positive feedback CEAT Specialty received at the recent Farm Progress Show in Iowa, the CEAT farm tire brand is gaining ground.

The Farm Progress Show is a significant event for showcasing agricultural equipment and innovations, so it’s a great platform for any tire company to demonstrate their products. Farmers often look for tires that offer durability, traction, and efficiency, so CEAT, which entered the North American market seven years ago, must be hitting the mark in those areas.

“We’ve been displaying at the Farm Progress Show every year, and every year we have more customers coming by to talk and more farmers aware of the CEAT name,” said Ryan Loethen, president of CEAT Specialty – North America.

CEAT Specialty introduced three new tires at the Farm Progress Show, demonstrating the company’s continued aggressive development of new products for North America.

The new versatile MULTILOADMAX tire features a hybrid R-4 tread design that is just as durable on hard surfaces as it is effective in soft conditions such as snow and sand. This all-in-one tire was designed for construction, municipal and agricultural applications, including mowing, utility work, plowing snow, pulling a trailer and general tractor use.

The new LOGGER XL (LS2) range of tires for log skidders will also be highlighted in the CEAT Specialty booth. This durable tire excels in harsh forestry environments with a reinforced sidewall and shoulder protectors to guard against impacts and cuts. A multi-layer nylon carcass with wide steel breakers provides excellent puncture resistance.

The LAWNMAX, a new range of tires for garden and compact tractors, will also be showcased. Its deeper tread depth provides better traction and longer tread life than R-3 tires. A rounded shoulder design minimizes soil compaction, while the tread design ensures great self-cleaning properties.

“We always enjoy talking to farmers at the Farm Progress Show about their needs and how CEAT can help them,” Loethen said.

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CEAT Specialty to Showcase Three New Products at Farm Progress Show

CEAT Specialty will introduce three new tires at the upcoming Farm Progress Show, demonstrating the company’s continued aggressive development of new products for North America.

The CEAT Specialty booth (#37N) will be in the northeast quadrant at the Farm Progress Show, scheduled for Aug. 27-29 in Boone, IA.

The new versatile MULTILOADMAX tire features a hybrid R-4 tread design that is just as durable on hard surfaces as it is effective in soft conditions such as snow and sand. This all-in-one tire was designed for construction, municipal and agricultural applications, including mowing, utility work, plowing snow, pulling a trailer and general tractor use.

The new LOGGER XL (LS2) range of tires for log skidders will also be highlighted in the CEAT Specialty booth. This durable tire excels in harsh forestry environments with a reinforced sidewall and shoulder protectors to guard against impacts and cuts. A multi-layer nylon carcass with wide steel breakers provides excellent puncture resistance.

The LAWNMAX, a new range of tires for garden and compact tractors, will also be showcased. Its deeper tread depth provides better traction and longer tread life than R-3 tires. A rounded shoulder design minimizes soil compaction, while the tread design ensures great self-cleaning properties.

“We look forward to the Farm Progress Show every year to meet with farmers, learn more about their challenges, and discuss how CEAT Tires can help," said CEAT Specialty Chief Executive Amit Tolani. "CEAT Specialty is committed to offering advanced technology that is accessible to all, supporting the growth and success of the North American farming community. The input we receive from farmers, original equipment manufacturers and channel partners enables CEAT Specialty to aggressively develop and supply high quality products and new sizes for North America.”

In addition to the display tires, the CEAT Specialty booth will serve to inform attendees on company factoids like:

CEAT is the only tire company in the world to receive the Deming Grand Prize for TQM (total quality management) expertise.
CEAT celebrated its 100-year anniversary as a tire brand this year. CEAT Specialty established its North American headquarters seven years ago.
Many heavy equipment manufacturers, including John Deere, Case New Holland, Caterpillar and Mahindra, fit their equipment with CEAT tires.
CEAT tires are sold in more than 130 countries worldwide.

In addition to the new products, the booth will also feature several of CEAT Specialty’s most popular Ag tire products, including the Spraymax for self-propelled sprayers, Yieldmax for combine/harvesters, Torquemax VF for high power tractors, and the FARMAX line of tractor radials.

CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide.

The brand, which celebrated its 100-year anniversary this year, came to India in 1958. Later it became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of more than $4 billion.

In the specialty segment, CEAT manufactures farm, mining, and earthmover, industrial, forestry and construction equipment tires, as well as special application off road tires. The CEAT Specialty Tires headquarters in North America is in Jefferson City, MO.

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CEAT Specialty to Sponsor Welcome Reception at No-Tillage Conference

CEAT Specialty is proud to announce that we will be one of the welcome reception sponsors for the upcoming National No-Tillage Conference at the Indianapolis Marriott Downtown in Indianapolis, January 9-12, 2024.

For more than three decades, the conference has been providing practical tips and information to farmers who need to run a more successful and profitable no-till operation.

The conference will be an energetic 4 days of nonstop learning from leading no-tillers, agronomists, researchers, and other no-till experts sharing innovative ideas that can help farmers get the most out of their no-till farming system.

This 32nd annual conference offers a mix of thought-provoking general sessions, expert-led no-till classrooms, collaborative no-till roundtables and bonus pre-conference on-farm workshop and dinner at no-till innovator Mike’s Starkey’s Farm! Plus, valuable pesticide recertification and Certified Crop Advisor credits will be available to qualifying attendees.

The conference is a good fit for CEAT Specialty, which entered the North American market five years ago with a wide range of technologically advanced tractor and implement tires.

CEAT Specialty is investing heavily in research and development to develop tires with improved tread patterns, enhanced puncture resistance, and increased load-carrying capacity. These innovations contribute to higher efficiency, reduced downtime, and enhanced productivity in agricultural operations.

Featuring innovative rubber compounds, tread design and construction, the CEAT FARMAX radial tractor tire line delivers long tread life, dependable traction in the field, a smooth and steady ride on the road, and low soil compaction.

Torquemax, available in VF and IF versions, is also a key product from CEAT Specialty Tires. Designed for high horsepower tractors, the Torquemax radial provides better traction and prevents slippage even when used in wet soil or muddy fields. With its optimized design, the Torquemax reduces fuel consumption and provides good roadability.

The Spraymax sprayer tire is another outstanding radial from CEAT Specialty. The Spraymax, which is available in VF and IF versions, has deep and wide lugs that provide superior traction and prevent slippage during spraying. With a heavy ply rating, it can carry a large amount of weight with ease, making it the perfect tire for the larger self-propelled sprayers. CEAT has incorporated a special rubber compound in the Spraymax that allows the tire to resist abrasions and cuts, thus providing a longer lifespan.

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Talking Tires at the Farm Progress Show

We had a great time talking to American farmers and ranchers at the recent Farm Progress Show in Decatur, IL. It was great to learn about their operations and tire needs.

CEAT Specialty returned to the very large show on Aug. 29-31 in a big way with a much larger booth designed to showcase the company’s ever-expanding Ag tire line-up for North America.

The company unveiled its latest tire for agri tanks and trailers, FLOATMAX CARGO PLUS. Designed with input from dealers and OEM partners, the tire offers high traction, stubble puncture protection, uniform pressure distribution, and minimal soil/crop damage. Available initially in size 28LR26, more sizes and a VF variant are planned for release towards end of the year. CEAT Specialty will also present its largest Ag tire, IF850/75 R 42 TORQUEMAX, designed specifically for an original equipment fitment to be announced soon.

We received great feedback on our booth which paid homage to America’s ranching heritage and promoted the company’s ever-increasing sponsorships of rodeo associations and events across North America.

The CEAT Specialty Tires headquarters in North America is in Jefferson City, MO.

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Where’s the Beef? In New Orleans and CEAT Will Be There!

“Where’s the beef?” was introduced as a slogan for the fast food chain Wendy’s in 1984. It could very well apply to Feb. 1-3 as beef industry professionals from across North America will gather in New Orleans for the annual convention of the NCBA (National Cattleman’s Beef Association).

CEAT Specialty Tires, which makes a full range of tractor and implement tires for ranchers, is proud to serve as the sponsor of the convention’s “Rest & Recharge Lounge” in booth #2432 at the New Orleans Ernest N. Morial Convention Center. CEAT representatives will be on hand to answer any tire-related questions you may have while you are taking a load off.

On display will be the CEAT FARMAX R85 farm tractor tire which has gained rave reviews from ranchers and farmers since being introduced to North America five years ago.

Durable and efficient, FARMAX R85 radial farm tractor tires are designed to deliver enhanced roadability, superior traction, and

longer service life. A tread depth of R1-W makes the FARMAX R85 tractor tire one of the longest-serving workers on the ranch. With a higher angle lug and lug overlap at the center, FARMAX R85 tractor tires offer superior roadability. A lower angle at the shoulder brings home superior traction. All CEAT farm radials are backed with a 7 year manufacturer’s warranty and 3 year field hazard warranty.

Ohio farmer Jarad Sage says, “I’ve run a lot of different tires on a lot of different tractors over my years and this tire is very reliable. We’ve never had a flat on the CEAT tires. They are very durable. We’re anticipating 10,000 hours on a current set. In the past, with other tires I’ve run on other tractors, we’ve gotten about half that life and they were also radials.” Please come by see us at the Rest & Recharge Lounge. We would love to hear about your operation and talk tires. Where is the beef? At CEAT of course!

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Farm Progress Show Attendees Flocked to CEAT Specialty Tires Booth

The CEAT Specialty Tires booth at the Farm Progress Show in Boone, IA, last week was a popular destination. Farmers, dealing with crushing input prices, were looking for alternatives to the “name brands” that have skyrocketed in price this year along with fertilizer and so many other costs.

Farmers were very interested in the CEAT value proposition — farm tractor tires and implement tires available at a more attractive price but still delivering the latest technologies fostering optimum levels of traction, roadability, minimized soil compaction and long tread wear.

“A key message we delivered at the Farm Progress Show was that CEAT tractor tires and implement tires enable farms of all sizes to take advantage of the latest Ag tire technologies. The price-performance equation delivered by CEAT Ag tires adds up to a very competitive cost per hour,” said Ryan Loethen, president of CEAT Specialty Tires Inc.

The CEAT Torquemax VF was one of the highlights of the booth. Designed for high-power tractors and offering VF technology, the Torquemax is now available for a larger number of tractors with the launch of the VF800/70R38 size.

The CEAT Yieldmax, now available in the 800/65R32 size, was also on display at the massive farm show, along with a a new radial farm implement pattern and other key CEAT tread patterns. The Yieldmax offers increased load carrying capacity to support larger combines, as well as high traction and stability.

Several of CEAT’s top distributors from the US, Canada, Mexico and Costa Rica helped work the booth, relating their experiences selling CEAT farm tractor tires and implement tires to inquisitive farmers. It was also great to hear from dealers who recently started carrying CEAT tires . . . like Jeremy McDaniel from Memphis, MO. “I was a little hesitant on the CEAT tires at first because the price was so low,” he noted. “I found out, however, that the CEAT quality is as good as any brand out there, and like I said, the price is really attractive.”

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CEAT SPECIALTY to Showcase the Latest Additions to its Portfolio at Farm Progress Show

Building on its five-year momentum in the North American market, CEAT Specialty Tires will unveil new 800 series tires and a new radial farm implement pattern at the upcoming Farm Progress Show in Boone, IA, on Aug. 30 – Sept. 1.

The CEAT Torquemax VF will be one of the highlights of the booth (#309 in Northwest Quadrant), which has doubled in size since the previous show in Boone.

Designed for high-power tractors and offering VF technology, the Torquemax is now available for a larger number of tractors with the launch of the VF800/70R38 size.

The CEAT Yieldmax, now available in the 800/65R32 size, will also be on display at the Farm Progress Show. The Yieldmax offers increased load carrying capacity to support larger combines, as well as high traction and stability.

“We are very thankful for the reception CEAT has received from American farmers since we entered this market five years ago,” said Amit Tolani, Chief Executive, CEAT Specialty “We look forward to sharing news about our new releases and the fact that our company is in expansion mode. We are adding capacity every quarter and are looking at increasing our overall capacity by 75 percent this year.”

Tolani said that in addition to the release of the 800 series tires, the company is developing 850 and 900 series tires- the size IF 850/75 R 42 will be released under the Torquemax range in September.

Tolani said a key message at the Farm Progress Show will be that CEAT tractor tires and implement tires enable farms of all sizes to take advantage of the latest Ag tire technologies

Tolani added, “Word-of-mouth on CEAT Ag tires has been very positive in American farming communities. The price-performance equation delivered by CEAT Ag tires adds up to a very competitive cost per hour.”

The company sponsors the WCRA, WRWC and NHSRA rodeo championships. “We decided to associate with rodeo events as it has deep roots in America’s agriculture and ranching history. The sponsorships make us relevant to this target group and helps us build awareness of CEAT as the ag tire choice for farms and ranches of all sizes,” Tolani noted.

About CEAT

CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide. The brand came to India in 1958, and later became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of $3 billion.

In the specialty segment, CEAT manufactures farm, mining and earthmover, industrial, and construction equipment tires, as well as special application off road tires.

The CEAT Specialty Tires office in Charlotte was opened in 2017, and the company has been steadily increasing distribution across North America.

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Farmers Are Asking for CEAT at Millersburg Tire

We welcomed Brad Schmucker, owner of Millersburg Tire, at our Farm Progress Show booth recently and were pleased to hear that more and more of his farmer customers are asking for CEAT Ag tires by name.

Millersburg Tire Service in Millersburg, OH, has been in business for 66 years because their farmer customers trust them — trust them to provide a quality product backed by quality service.

Millersburg Tire Service has been selling CEAT for four years now and Schmucker says the brand is growing in reputation among farmers in Ohio and the surrounding states.

“What makes me feel really good is when they call in on the phone and they want that ‘CEAT Tire,'” Schmucker says. “That’s the key to making inroads in a market . . . when you have a tire that people ask for by name.”

“The service guys come back and say what a nice flat footprint,” the longtime tire dealer notes. “When you are going down the road, the CEAT tires have good stability . . . they don’t crown up. They mount flat and have really good traction.”

CLICK HERE TO SEE BRIEF VIDEO INTERVIEW WITH SCHMUCKER

“We need to have good products at a good price backed by good service . . . not just for the big farmers but for the small farmers as

well, because in our business, they are all important!” Schmucker explains.

We appreciated Brad helping us out at the Farm Progress Show and certainly got a kick out of seeing him on our mechanical bull which drew hundreds to our booth. CEAT is a proud sponsor of rodeo; hence the bull!

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Getting Our Cowgirl (and Cowboy) On at Farm Progress Show

Our Farm Progress Show booth in Decatur, IL, last week was a hub of activity . . . with hundreds riding our mechanical bull and farmers checking out a wide range of CEAT Ag radial and bias tire options.

The bull was part of our booth to celebrate our rodeo sponsorships and to create buzz around the CEAT brand name. And it really worked! We had one of the most active booths at the very large show featuring hundreds of Ag brands.

Illinois High School Rodeo Queen Anna Merrigan (breakaway roping and goat roping) and Haven Courville (barrel racing and breakaway roping) were on hand to talk to youngsters about the sport. Anna even proved adept at controlling the bull’s moves. The cockier the rider, the harder he fell. LOL!

One of the CEAT tread patterns to gain a lot of attention was the Torquemax VF. The superior VF technology gives 40% higher load carrying capacity than a standard radial. Alternately, the tires can carry the same load at 40% lesser pressure.

The Torquemax was developed to complement the growing performance requirements of the latest high-power tractors – both on roads and on fields.

Key elements of Torquemax design include:

Stepped lug design to provide superior grip
Wider tread width for lower soil compaction, increasing yield
Longer & wider lugs that provide higher contact area for longer life
Tilted lug tips, for lower vibration at higher speed. This improves roadability and gives a more comfortable ride

We appreciate everyone who stopped by our booth!

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CEAT SPECIALTY TO SHOWCASE SPRAYMAX VF AT FARM PROGRESS SHOW

CEAT Specialty will showcase a wide selection of Ag radial and bias tires at the Farm Progress Show beginning Aug. 31. The star of the company’s booth will be the Spraymax VF which is currently being rolled out nationwide.

The CEAT Spraymax VF is engineered to carry 40 percent more load than a standard radial. Alternately, it carries the same load as a standard radial at 40 percent lesser pressure.

Key elements of the Spraymax VF design include:

Stepped lug design that provides better grip and traction.
Advanced lug geometry that delivers superior roadability.
Rounded shoulders that ensure less soil and crop damage.
Higher NSD that ensures longer life.

“It is our constant endeavor to give our American farmers the most modern products. Keeping this in mind, we have launched Spraymax VF. This range will offer more load carrying capacity while caring for their soil and crops,” said Ryan Loethen, president of CEAT Specialty Tires Inc.

CEAT will also showcase the Spraymax VF at the company’s booth (#504) at the MAGIE farm show being held in Bloomington, IL, the week prior to the Farm Progress Show.

Another “star” of the CEAT Specialty Farm Progress Show booth (Northeast Quadrant – 1126) in Decatur, IL, will be a mechanical riding bull to promote the company’s recently announced rodeo sponsorships, including the WCRA (World Champions Rodeo Alliance). Attendees will test their bull riding prowess for prizes in different age categories.

About CEAT

CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire

manufacturers, and CEAT tires are sold in more than 115 countries worldwide.

The brand came to India in 1958, and later became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of $3.3 billion.

In the specialty segment, CEAT manufactures farm, mining and earthmover, industrial, and construction equipment tires, as well as special application off road tires.

The CEAT Specialty Tires office in Charlotte was opened in 2017, and the company has been steadily increasing distribution across North America.

Read the full blog

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CEAT specialty displayed its range of agricultural tires at SIMA, Paris

CEAT Specialty, with a newly opened office in Netherlands, showcased its range of agricultural tires at SIMA held from 24th to 28th February 2019.

On display were its ag radial range -85 series, 65 series and 70 series, all of which have recently been launched in Europe with great success. These robust radial tires have the following features and benefits :

Wider tread for reduced soil compaction;
Higher angle and lug overlap for better roadability;
Lower angle at shoulder for superior traction.

They also launched their range of radial flotation tires – Floatmax FT which have the following benefits

Wider and flatter crown that offer better floating characteristics ,
Rounded shoulder providing lesser damage to soil and crops
Robust centre blocks for better stability and roadability.

With its 1,770 exhibitors from 42 countries, its 230,000 trade entries from 135 countries and its 360 international delegations, SIMA is the point of convergence for all types of agriculture worldwide

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Exhibitions

Good Buzz at The Farm Progress Show

CEAT Specialty to Showcase Three New Products at Farm Progress Show

CEAT Specialty to Sponsor Welcome Reception at No-Tillage Conference

Talking Tires at the Farm Progress Show

Where’s the Beef? In New Orleans and CEAT Will Be There!

Farm Progress Show Attendees Flocked to CEAT Specialty Tires Booth

CEAT SPECIALTY to Showcase the Latest Additions to its Portfolio at Farm Progress Show

Farmers Are Asking for CEAT at Millersburg Tire

Getting Our Cowgirl (and Cowboy) On at Farm Progress Show

CEAT SPECIALTY TO SHOWCASE SPRAYMAX VF AT FARM PROGRESS SHOW

CEAT specialty displayed its range of agricultural tires at SIMA, Paris

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Exhibitions

Good Buzz at The Farm Progress Show

CEAT Specialty to Showcase Three New Products at Farm Progress Show

CEAT Specialty to Sponsor Welcome Reception at No-Tillage Conference

Talking Tires at the Farm Progress Show

Where’s the Beef? In New Orleans and CEAT Will Be There!

Farm Progress Show Attendees Flocked to CEAT Specialty Tires Booth

CEAT SPECIALTY to Showcase the Latest Additions to its Portfolio at Farm Progress Show

Farmers Are Asking for CEAT at Millersburg Tire

Getting Our Cowgirl (and Cowboy) On at Farm Progress Show

CEAT SPECIALTY TO SHOWCASE SPRAYMAX VF AT FARM PROGRESS SHOW

CEAT specialty displayed its range of agricultural tires at SIMA, Paris

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