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Tough Times in the Fields: Farmers Demand More Value From Their Tires
Wed, 2 Apr 2025 | PRODUCTS
The American agricultural sector is currently navigating a period of significant economic pressure. Farmers are grappling with the combined effects of volatile commodity prices, the uncertainties of international tariffs, and persistently high input costs.1
This financial strain inevitably influences purchasing decisions, including essential equipment like tractor tires. Despite the economic headwinds, farmers continue to seek advanced technology that can enhance efficiency, improve productivity, and contribute to sustainable practices. Farmers, who are among the savviest businesspeople you will meet, are not looking for the lowest price in Ag equipment tires, but are meticulously evaluating the performance, longevity, and technological advantages of the tires relative to their cost.
This is where CEAT Specialty Tires comes in. CEAT Specialty offers farmers a smart solution in these challenging times. The company’s mission is to provide high-technology tires at more affordable pricing. The CEAT value proposition is resonating strongly with farmers across America.
Chris Fox, managing partner of Best-One of Indy, is “walking the talk” with CEAT Specialty tires. He and his team are selling loads of CEAT Ag tires to Indiana farmers, and he has installed a set of CEAT FARMAX tires on his own Deere.
"With CEAT tires, farmers are getting new technology, but are not necessarily having to pay the price for it," Fox says. "With input costs way up, farmers are looking to cut costs. CEAT gives us a very cost-effective tire in our lineup. “With CEAT you get lower rolling resistance, less soil compaction, good roadability and all the other key aspects you look for in a farm tire.”
It’s noteworthy when your farmer customers come back and ask for the same brand by name. That’s what’s been happening at Millersburg Tire Service in Ohio, one of the first American tire dealers to sell CEAT Ag tires.
“What makes me feel really good is when they call in on the phone and they want that ‘CEAT Tire,’” say Millersburg Tire Service owner Brad Schmucker. “That’s the key to making inroads in a market . . . when you have a tire that people ask for by name.”
The CEAT TORQUEMAX VF tire is a great example of CEAT’s mission. One of the most important developments in farm tires in recent years is IF (increased flexion) and VF (very high flexion) tires. IF tires are designed to carry 20% more load than a standard radial and, alternately, carry the same load as a standard radial at 20% less pressure. VF tires, such as the TORQUEMAX VF, are even more advanced with the ability to carry 40% more load or the same load with 40% less pressure.
VF tractor tires offer several advantages over standard tires, including reduced soil compaction, improved traction, and the ability to carry heavier loads at lower air pressures. This can lead to increased yields, less energy consumption, and improved overall efficiency.
CEAT Specialty is proud to support American farmers with high-tech tires that won’t break the bank!
