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ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
When Value Matters: Why CEAT Made Sense for Shelby Tire & Auto CareWhen Value Matters: Why CEAT Made Sense for Shelby Tire & Auto Care
Cody Montgomery, owner of Shelby Tire & Auto Care in Shelbyville, Indiana, is a second-generation tire dealer. His father started the business 36 years ago, and Montgomery continues that legacy today with a strong focus on agricultural, commercial, and OTR customers.
Montgomery didn’t start looking for a new farm tire line because he wanted to change what was working. He started looking because the market around him was changing.
Over the last few years, he says it became important to step back and look at where Shelby Tire & Auto Care stood. Prices were rising, operating costs were rising, and even hiring and retaining top-tier technicians was getting tougher. At the same time, customers still needed dependable tires and straightforward recommendations.
For a long time, his shop leaned heavily into the premium high-priced brands. But he started seeing a gap open up. Those top-tier options were becoming harder for many customers in his market to justify, even when the performance was there. Customers still wanted quality, but they were also watching every dollar.
That’s where CEAT Specialty entered the picture!
Montgomery says CEAT was introduced through Best One of Indy, and from the beginning, the positioning made sense. In his view, CEAT sits right alongside the big competitors in terms of what it offers, while landing at a price point that is easier for customers to accept. When he compares it the industry’s best known brand, “it is almost half the cost, yet I think it can still perform just as well.”
That balance matters for his business. It gives him an option that protects the customer’s budget without forcing him to lower his standards. He can recommend a tire he feels confident in, and the customer doesn’t have to stretch further than they planned just to get something reliable.
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Mon, 9 Mar 2026 ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
Walking the Talk with CEAT Ag Tires: Real Farmer ExperiencesWalking the Talk with CEAT Ag Tires: Real Farmer Experiences
Chris Fox, managing partner of Best-One of Indy, is “walking the talk” with CEAT Specialty tires. He and his team are selling loads of CEAT Ag tires to Indiana farmers, and he has installed a set of CEAT FARMAX tires on his own Deere.
"With CEAT tires, farmers are getting new technology, but are not necessarily having to pay the price for it," Fox says. "With input costs way up, farmers are looking to cut costs. CEAT gives us a very cost-effective tire in our lineup."
“With CEAT you get lower rolling resistance, less soil compaction, good roadability and all the other key aspects you look for in a farm tire,” he notes. “I like the fact that I can talk to our farmer customers about having CEAT tires on my own tractor.”
Founded in 1986, Best-One of Indy is a family-owned tire and auto repair company with 15 locations throughout Central Indiana.
CEAT Specialty is at the forefront of innovation in farm tire technology. The company’s investments in research and development have led to significant improvements in durability, traction, and fuel efficiency.
Advanced materials and design techniques allow for better performance in diverse agricultural conditions, enhancing productivity for farmers. Features like increased tread depth and specialized rubber compounds help reduce soil compaction and improve grip on uneven terrain. These advancements not only support agricultural efficiency but also contribute to sustainability by optimizing equipment performance.
Features and benefits of FARMAX tires include:
R1-W tread depth for extended tire lifespan.
Wider treads and larger inner volume to decrease soil compaction.
Rounded shoulders for minimal disruption to soil and crops.
Higher angle lug and lug overlap at the center for superior roadability.
Lower angle at the shoulder for enhanced traction.
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Mon, 24 Mar 2025 ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
Spraymax Tires Provide Smooth and Steady Ride at Mann FarmsSpraymax Tires Provide Smooth and Steady Ride at Mann Farms
With equipment roadability and soil compaction top concerns at Mann Farms in Ohio, Ethan Fite says they’ve been very pleased with the CEAT Spraymax VF tires on their self-propelled sprayer.
“We’ve been very happy with the roadability of the Spraymax tires,” he says. “They’ve been very smooth on the road – not bouncy and we don’t have a loud noise from the sprayer going down the road. This is very important because we put a lot of road miles on our sprayer.”
Family owned and operated, Mann Farms produces corn and soybeans in west central Ohio. Originally established by Dave and Patty Mann as a dairy farm, Mann Farms transitioned to row crop production of corn and soybeans in 2008. Since then, Mann Farms has continuously expanded its grain operations while maintaining a commitment to excellence, ethical and honest production practices, and mindful environmental stewardship. Now, Dave and Patty are continuing their legacy of sustainable and responsible farming with the help of the next generation of farmers, including their children, Shelby Fite and Chris Mann, and son-in-law Ethan.
CEAT Specialty got to know Shelby and Ethan through its sponsorship of the Top Crop TV program (airs on RFD-TV and Acres TV), a reality show/documentary that provides best practices advise to American farmers by following the exploits of the Fites and three other farmers. Spraymax VF tires were installed on their self-propelled sprayer last summer.
Ethan says they also appreciate how Spraymax VF tires minimize compaction of their clay-heavy soil, which is very much in keeping with their commitment to environmental stewardship.
The first thing to know about Spraymax is its VF (very high flexion) technology. One of the most important developments in farm tires in recent years, VF tires have the ability to carry 40% more load than standard radials or the same load with 40% less pressure. The gentler footprint of the Spraymax VF translates into less soil compaction and crop damage.
Spraymax tires are engineered to function well in even the toughest environments, making them ideal for farmers and ranchers in need of heavy-duty tires. One of the significant benefits of Spraymax tires is their ability to reduce downtime due to punctures.
Additionally, they can reduce fuel consumption since they offer low rolling resistance. Their roadability is also excellent, as noted by Ethan. As farmers travel from one field to another, they are spending more and more time on the road. The center tie bar on the Spraymax gives this tire superior roadability, so farmers can relax and rest when they reach the next field.
Shelby and Ethan Fite are great examples of today’s highly educated, technologically-savvy farmers. Perfect customers for CEAT Spraymax VF tires.
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Tue, 18 Mar 2025 ceat-speciality:blogs-tags/all,ceat-speciality:blogs-tags/testimonial
