Contact Us black-close



Search Results for :

No Result Found


Blogs and Related Content


Other Pages

Search Further


CEAT Specialty Gets High Marks for Responsiveness

Sun, 26 Nov 2023 | PRODUCTS


We hear it often and never tire of it – when customers remark on the responsiveness of CEAT Specialty.

The latest came from Geert Mertens, CEO and Owner of respected Belgian tire wholesaler Forrez International, a trusted CEAT distributor since 2019.

“We have many customers who are pleased with the quality of CEAT tires, and when there is a problem, we get a very very quick response from CEAT,” Mertens noted at the recent Agritechnica exposition in Germany.

Another recent example:  Brad Schmucker, owner of Millersburg Tire Service in Ohio, had been asking a leading tire manufacturer to build a 28LR26 tank tire for over 15 years, knowing that there was demand in the market for a quality high speed radial flotation tire.

“We mentioned the need for this tank tire and provided input of what we thought would improve the product over current designs,” recalled John Miller of Millersburg Tire Service. “With CEAT’s willingness to grow in this market we had the new FLOATMAX CARGO PLUS in less than a year. We already have well over 100 units performing in the field!”

Miller continued, “CEAT is a company that is willing to listen to the needs of its customers and tries to meet those requests. They are amazing to work with because they want dealer and customer input to help make them stronger in the market.”

The FLOATMAX CARGO PLUS was unveiled at the Farm Progress Show in Decatur, IL, in August. The tire offers high traction, stubble puncture protection, uniform pressure distribution, and minimal soil/crop damage. Available initially in size 28LR26, more sizes and a VF variant are planned for release towards the end of the year.

“We foresee a very strong relationship with CEAT going forward. They display an exceptional amount of energy in developing different sizes that we have requested – very responsive to our requests,” said Trevor Schaab, Materials Leader for Bourgault Industries, which manufactures industry-leading air seeders.

This is what sets CEAT apart from other Ag tire manufacturers – a willingness to receive input from customers and the ability to quickly put their recommendations into action. This company-wide mindset is one reason why CEAT became the first tire company in the world to receive the prestigious Deming Grand Prize for TQM (total quality management) excellence.


Geert Mertens


Trevor Schaab