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CEAT Brand Showcased in Rodeo at the Lazy E Arena in Oklahoma

Tue, 9 Jan 2024 | PRODUCTS


As a sponsor of the WCRA (World Champions Rodeo Alliance), CEAT Specialty received great brand exposure at the recent WCRA Triple Crown event at the Lazy E Arena in Edmond, OK.

Exposure included:

  • Brand logo signs throughout the spacious arena.
  • CEAT Tire Roll pitting two contestants in a timed contest.
  • CEAT sponsored Kiss Cam where couples in the stands are encouraged to kiss on the jumbotron screen
  • CEAT TV commercials played multiple times on the jumbotron screen
  • Multiple PA announcements mentioning CEAT as a sponsor

WCRA is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition.

The Triple Crown of Rodeo is a title for any athlete who wins three consecutive major WCRA events for an impressive $1 million dollar bonus.

As part of CEAT Specialty’s overall WCRA sponsorship, the brand is the title sponsor of the WCRA’s Division Youth competition. CEAT Specialty sponsors rodeo events across North America to leverage the popular sport for brand awareness with farmers and ranchers.