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CEAT Specialty Tires Increases Support of Rodeo in 2023

Mon, 10 Jul 2023 | PRODUCTS


By CEAT intern Hannah Loethen

CEAT Specialty Tires is increasing its support of rodeo, marking the company’s fourth year of sponsoring rodeo organizations and events across America. The sponsorships include brand exposure on TV and social media, as well as at high-profile rodeo competitions.

The company, which markets a comprehensive line of radial and bias Ag tires, is again the Official Ag Tire of the WRWC (Women’s Rodeo World Championship), WRCA (Working Ranch Cowboys Association), National High School Rodeo Association and the National Junior High Rodeo Association.

In addition, CEAT Specialty Tires is the title sponsor of a new division youth circuit in the WRWC, an extension of the company’s

sponsorship of individual rodeo youth competitors. CEAT Specialty Tires also sponsors individual rodeo competitors Chaney Sellers and Tyler Acree, in the National Junior High Rodeo Association, as well as Charly Sellers in the high school division. Chaney found success in the National Junior High Finals Rodeo this year earning a 6th place finish in Ribbon Roping. CEAT is also a proud sponsor of bull rider Ridge Disselkamp, a member of the University of Kentucky Rodeo Team. Ridge recently took 2nd place at the Double T in Glendale, Ky.

CEAT is also expanding its rodeo support into Canada by sponsoring multiple chuckwagons in the Rangeland Derby during the Calgary Stampede, which is known as “The Greatest Outdoor Show on Earth.” The popular Rangeland Derby is one of the most prestigious of all chuckwagon races in North America with the highest prize money.

There are more than six million loyal rodeo fans in the US and Canada. “Connecting our brand with rodeo continues to make perfect sense for us,” said CEAT Specialty Chief Executive Amit Tolani. “Rodeo fans are very passionate about the sport and the brands that support it. A significant portion of them own ranches and farms, so it is a great opportunity to discuss CEAT’s mission to offer high quality tires at a better value to America’s farmers and ranchers.”

Chaney with Mom, Dad and Burrito