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CEAT Rides Rodeo to Brand Awareness with Ranchers & Farmers

Sat, 18 Sep 2021 | PRODUCTS


With rodeo’s deep roots in America’s agriculture and ranching history, it’s no surprise CEAT Specialty Tires is tapping into the rodeo community to educate people about how to save money by investing in the right tires.

In July, CEAT announced a three-year partnership with the World Champions Rodeo Alliance (WCRA),

wherein CEAT was designated the “Official Ag Tire Sponsor and Exclusive Category Event and Broadcast Partner.”

CEAT will also sponsor the upcoming (Oct. 26-29) Women’s Rodeo World Championship (WRWC) in Las Vegas. This event, with a very impressive purse, is being put on by the WCRA and Professional Bull Riders (PBR). CEAT is also sponsoring the National High School Rodeo Association (NHRSA) and the Indian National Finals Rodeo (INFR).

The tire company is currently running an online Fan Favorite Contest with cash prizes for the top two vote getters.

With these sponsorships, CEAT hopes to connect with the farmers and ranchers that comprise the backbone of the rodeo community and help them make better decisions when it comes to their tire needs.

“I come from a farming family, so I know that equipment buying decisions including tires, are not taken lightly,” said Ryan Loethen, president of CEAT Specialty Tires. “The wrong decision on tires can really set you back, and on the flip side, having the right tires for the equipment and operating conditions can significantly contribute to profitability.”

Loethen continued, “We definitely want to contribute to the profitability of ranchers by offering them high quality tires at affordable prices.”

WCRA competitor Michelle Darling