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CEAT Specialty Increases Youth Rodeo Support with WCRA

Tue, 22 Aug 2023 | PRODUCTS


WCRA (World Champions Rodeo Alliance) will enter the 2023 Division Youth Series with a new title partner for the organization’s Division Youth Showcases events through a partnership with CEAT Specialty.

The 2023-24 WCRA Division Youth (DY) Series will feature CEAT Specialty WCRA Division Youth Showcase events in Guthrie, Oklahoma, Fort Worth, Texas, and Mill Spring, North Carolina. Each event will pay $55,000 and feature the top eight from the Junior DY Athletes (19 and under) in each discipline.

“This sponsorship of the new WCRA Division Youth Series builds on our support of young rodeo competitors,” said CEAT Specialty Chief Executive Amit Tolani, noting that the company has been sponsoring several individual junior rodeo competitors for several years.  “Our growing support of rodeo is part of CEAT Specialty’s overall commitment to improve the life and livelihood of American farmers and ranchers.”

CEAT Specialty entered the North American market five years ago. The quality of its tractor and implement tires, combined with a more than competitive acquisition price, is being appreciated more and more by farmers and ranchers.

At each event, athletes will battle it out in one round of competition for the $26,400 added money ($2,600 added per discipline), with each event champion taking home a minimum of $2,000.  The Showcase will crown champions in each of the 11 Junior disciplines: Bareback Riding, Steer Wrestling, Team Roping (Heading/Heeling), Saddle Bronc Riding, Tie-Down Roping, Ladies Pole Bending, Ladies Goat Tying, Ladies Breakaway Roping, Ladies Barrel Racing, and Bull Riding.

Payout is as follows per discipline:

Place Payout
1st $2,000
2nd $1,500
3rd $1,000
4th $500

WCRA Division Youth rodeo athletes recently rewrote the youth rodeo record books when the organization capped off their first WCRA Division Youth complete series as they wrapped up the dominant 2023 (World Championship Junior Rodeo) in Guthrie, Oklahoma. The youth world championship event shelled out more than $407,000- creating the richest youth rodeo in over two decades.

In early October, the first CEAT Specialty showcase event will occur at WCRA’s Rodeo Carolina in Mill Spring, North Carolina. Athletes can qualify by nominating any age-restricted youth rodeo and earning points for the WCRA Junior Leaderboard (DY24 Leaderboard) positions using the VRQ (Virtual Rodeo Qualifier). Each discipline’s top eight on the leaderboard will qualify for the event. Those who are eligible must pay a $300 entry fee (100% payback). Athletes can learn how to nominate and earn points HERE.

The showcase schedule and deadline are as follows:

Date Location Event Leaderboard Deadline
October 7, 2023 Mill Spring, NC Rodeo Carolina September 14
November 4, 2023 Fort Worth, TX Cowtown Showcase October 19
January 6, 2024 Guthrie, OK Stampede At The E December 7

*Subject to change

“While the main focus of the DY athletes is qualifying for the $200,000 added money World Championship Junior Rodeo, these are additional earning opportunities at WCRA Triple Crown of Rodeo events for the top eight on the Junior Division leaderboard,” said WCRA President Bobby Mote. “The points earned and money won at these showcase events will help propel these athletes to a world championship title at the WCJR.”

WCRA DY is a year-long leaderboard race of rodeo events worldwide, culminating at the World Championship Junior Rodeo (WCJR). The 2023 event will have over $200,000 in added money and will take place in Guthrie, OK at the Lazy E Arena the July 25-29, 2023. Athletes can qualify by nominating their rodeo efforts and earning points for the WCRA DY leaderboard positions using the VRQ (Virtual Rodeo Qualifier). Athletes can nominate their rodeo efforts until Sunday, June 25, 2023, at 11:59 p.m. to nominate and earn points. The top 16 on the leaderboard will qualify for the event with no entry fees.

About WCRA (World Champions Rodeo Alliance):

WCRA is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with the PBR, WCRA produces major rodeo events, developing additional opportunities for rodeo-industry competitors, stakeholders, and fans. To learn more, visit