Get Your Cowboy and Cowgirl On! CEAT Specialty Tires Sponsors Rodeo Across America

With rodeo’s deep roots in America’s agriculture and ranching history, CEAT Specialty Tires is sponsoring rodeo events across the US again this year to build awareness of CEAT as the Ag tire choice for farms and ranches of all sizes.

The tire company, which has been in North America for five years now, is the “Official Ag Tire Sponsor and Exclusive Category Event and Broadcast Partner” of the World Champions Rodeo Alliance (WCRA), Women’s Rodeo World Championship (WRWC) and the National High School Rodeo Association (NHSRA).

“I come from a farming family, so I know that equipment buying decisions including tires, are not taken lightly,” said Ryan Loethen, president of CEAT Specialty Tires. “The wrong decision on tires can really set you back, and on the flip side, having the right tires for the equipment and operating conditions can significantly contribute to profitability. With these sponsorships, CEAT hopes to connect with the farmers and ranchers that comprise the backbone of the rodeo community and help them make the right decisions when it comes to their tire needs.”

The sponsorships entail branding on the organizations’ digital assets, national TV coverage and significant exposure at seven rodeo events in 2022:

  • WCRA Triple Crown Rodeo in Corpus Christi, TX
  • WRWC Finals in Fort Worth, TX
  • NHRSA Junior High Finals in Perry, GA
  • NHRSA High School Finals in Gillette, WY
  • Days of 47 Cowboy Games and Rodeo in Salt Lake City, UT
  • WRWC Finals in Las Vegas
  • The Cowboy Channel Cowboy Christmas in Las Vegas
  • WCRA Cowtown Christmas Championship in Fort Worth, TX

About CEAT

CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide.

The brand came to India in 1958, and later became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of $3 billion.

In the specialty segment, CEAT manufactures farm, mining and earthmover, industrial, and construction equipment tires, as well as special application off road tires. The CEAT Specialty Tires office in Charlotte, NC, was opened in 2017.

Related Posts

img
  • Tuesday May 31, 2022
  • Rodeo sponsorships

My First Rodeo!

Guest blog post by Hannah Loethen, intern with CEAT Specialty Tires We’ve all heard of the saying “this ain’t my first rodeo,” but I actually did experience my first rodeo recently. I was in Fort Worth, Texas, at the Women’s Rodeo World Championship which was sponsored by CEAT Specialty Tires. I was in awe watching […]

  • Comments: 0
img
  • Monday December 27, 2021
  • Rodeo sponsorships

Breakaway Roper JJ Hampton Wins CEAT Rodeo Fan Vote Contest; Hope Thompson Comes in Second

The first-ever WCRA Rodeo Fan Vote Contest by CEAT Specialty Tires is in the books. Breakway roper JJ Hampton collected the most votes in the online Facebook/Instagram contest, and breakaway roper Hope Thompson came in 2nd place. CEAT is sponsoring rodeo to promote its farm tractor tires and implement tires to North American farmers and […]

  • Comments: 0
img
  • Sunday December 05, 2021
  • Rodeo sponsorships

Rodeo Fan Favorite Contest Ends Soon!

An exciting WCRA season is wrapping up on Dec. 15-18 with the Cowtown Christmas Championship Rodeo in Fort Worth, as is the CEAT Fan Favorite online contest. If you haven’t voted yet for your favorite rodeo star, click here now to cast your vote. It is FREE and EASY! Top voter getter will receive a […]

  • Comments: 0