Contact Us black-close



Search Results for :

No Result Found


Blogs and Related Content


Other Pages

Search Further


Learn more about the rising power in tractor tyres

Wed, 13 Jul 2022 | PRODUCTS


Before you re-equip your tractor with new tractor tyres, specify the tractor tyres on a new model, or replace the tyres on any other farm machines and implements, it can pay to do a little research on the ever-changing world of names, brands and backgrounds in the tractor tyre business. A search for ‘tractor tyres for sale’ or ‘tractor tyres near me’, or a trawl through tractor tyres’ price lists, will yield a multitude of results, so equipping yourself with some knowledge about the names rising to the forefront of the sector will help make your decision easier.

CEAT Specialty may be a relatively recent entrant to the European tractor tyre business, but it has a long history in the sector globally, with a track record that should assure anyone considering its tractor tyres for the first time that this is a brand with the experience to match any other in the segment.

CEAT was established by Virginio Bruni Tedeschi in Turin, Italy, almost a century ago, in 1924. He named his firm Cavi Elettrici e Affini Torino, which translates as Electrical Cables and Allied Products of Turin. Having grown into a successful manufacturing business, the company’s products attracted the attention of Indian investment, and on 10 March 1958 it was incorporated in Mumbai as CEAT Tyres of India.

During the following decades the business’s manufacturing and R&D footprint in India was expanded significantly, and in 1982 it was acquired by RPG Group, one of the country’s leading business conglomerates, which today has a turnover of US$3bn. Mumbai-headquartered RPG is the parent of over 15 leading companies, with a strong presence across core business sectors including not only tyres, but also infrastructure, IT and specialty products. RPG was established in 1979, and today is one of India’s fastest growing business groups.

Today, CEAT is one of India’s leading tyre manufacturers, with a global footprint spanning more than 120 countries. CEAT produces over 15 million tyres a year, for vehicles including cars, motorcycles, trucks, buses, light commercials, earthmovers and forklifts, as well as tractors, sprayers, trailers and other farm machines and implements. In 2016 it entered the European car tyre market, and shortly afterwards also established in Europe the CEAT Specialty product line, including tractor tyres and others for agricultural use.

The company’s credentials for product quality are illustrated by awards such as the prestigious Deming Prize, of which CEAT was the first tyre company recipient in the world outside of Japan. One of the world’s oldest and most respected quality awards, the Deming Prize is awarded to businesses that achieve transformation through the business practice of Total Quality Management.

CEAT Specialty tyres are made at a state-of-the-art radial plant in Ambernath, Mumbai, which incorporates advanced manufacturing equipment and is staffed by a highly-experienced team of tractor tyre professionals. It incorporates a dedicated R&D centre to develop the next generation of tractor tyres and those for other agricultural machines. CEAT Specialty products include a wide range of premium radial and standard cross-ply/bias tractor tyres, including the Torquemax flagship radial and the Farmax ranges, plus Spraymax rowcrop tyres and Floatmax flotation tyres, and Loadpro and Liftpro units for forklifts and telescopic handlers.

The high regard in which the company’s tractor tyres are held by global tractor manufacturers is illustrated by the fact CEAT Specialty is an original equipment supplier to names including CNH Industrial with its New Holland, Case IH and Steyr brands, AGCO’s Massey Ferguson, Valtra and Fendt businesses, John Deere and JCB. Beyond agriculture, CEAT Specialty is also active in the construction equipment tyre market, supplying OEMs including Caterpillar and Wirtgen Group.

With credentials that are clearly well-qualified in tyres, and a tractor tyre line that encompasses all sizes, standards and applications, CEAT Specialty is clearly a name that, although a relatively recent entrant into the European tractor tyre market, is one that can be trusted to provide the very best in quality and design. In an ever-changing world of names, brands and backgrounds in the tractor tyre business, we hope you are now a little wiser on exactly why CEAT Specialty can be considered among the leading brands in tractor tyres. Next time you need new tractor tyres and have to make that internet search for ‘tractor tyres for sale’ or ‘tractor tyres near me’, or trawl through tractor tyre's price lists, that should provide a strong level of reassurance that CEAT Specialty is a name you can trust as one of the leading brands in tractor tyres.